5 CRUCIAL Aspects of all Digital Marketing |
Posted: January 16, 2019 |
Companies all over the country have been using new ways to reach out to customers online in recent years, which has created an entire industry of marketing specifically for Google and other search engines. This entails literally all types of advertising that can be done online, and as much as this may seem altogether too large for many companies to even fathom there are some commonalities to most digital marketing strategies that all business owners should know about. We’re very lucky to have partnered with a very successful internet marketing agency in Big Fish Local based out of Dublin, Ohio to collaborate with us on this list of the 5-pronged strategy to all digital marketing success. By going through this list you’ll be more capable of better understanding how your company can begin this long process of getting to the top of desired keyword search results and ultimately earning more business through people finding you online. Social Media There’s no doubt about it that a lot of companies don’t really like using social media on their own as a way of marketing themselves, and that can sometimes be because of the fickle nature of social media or how it’s ultimately used to entertain and doesn’t really bring in any kind of ROI. What’s important to know here is that social media really is meant to connect people, just like all form of marketing. Your company should be up on the latest trends in social media, and what target audience is typically using which outlet. By going through which social media sites are best suited for your target audience you can start making the first steps towards a more effective strategy. One of the best aspects of all social media is that it’s free to use, and it is of course going to allow you to reach out to people you otherwise may not have been able to find. Of course what you’re going to want to do is boost your posts by paying money in order to ultimately gain more traffic. It’s so flexible, so you know it will be tailored to any type of company. Your company’s website This is pretty obvious, but it really is a major part of digital marketing. You are always going to be advertising yourself through your own site, and all customers today commonly will check out a company before even considering reaching out to them. That’s why your website is going to be the first impression between you and potential clients, so today it’s really not quite enough to just have a simple website that doesn’t have the type of design work that other companies will have. Consumers simply will turn away from businesses based on their websites, so it’s one of the most important pieces to the digital marketing puzzle. The problem is a lot of companies don’t have this type of expertise and require subcontractors to come in and get the job done, but this is something that will pay for itself in the long run. Investing in a professional website is very important because it is a positive impression on everyone who comes to it. SEO The next step once you have a great looking website is to get people to it, and so this is where your competition is going to be involved. One of the main purposes of SEO is to ultimately generate traffic to your website, which is why it really is the heart of all internet marketing. Google is how people are searching for information, and a lot of times people don’t scroll very far at all so they can get to their desired information as quickly as possible. When you utilize SEO practices you’ll be organically at the top of search results, which is part of how you can get an incredible ROI on an internet marketing campaign. Clickthrough rates are part of how it is possible to measure the differences between top spots and lower spots, and the truth is that there is a major difference even between the top two spots on most search results. You want your clickthrough rate to spike so that you can also see a rise on your conversion rates, which ultimately will mean more money for you! PPC This is essentially advertisement placed on certain SERPs (search engine results pages). You’ve probably seen these ads on Google before, and what you do is pay Google to have your company in those specific places. What happens is that you only pay Google for the amount of times that your ad is clicked on, and you can end up monitoring the overall effectiveness that the ad has generated for you by the amount that you pay Google. You can do PPC on social media and on search engines like Google. But both are going to end up being advertisements that are related to an online user’s searches or overall interests. It’s always recommended to combine both PPC and SEO together because PPC is going to provide a lot of quick exposure and brand awareness, while SEO is going to help your company rank more organically and be longer-lasting. Patience This is another really important key aspect to all internet marketing, and this is because it’s important to overall success within this type of marketing. There is not necessarily going to be immediate results through this type of marketing, and this is mainly because, except for PPC, the methods of all online marketing just simply take time to come to fruition. Patience is really important when it comes to SEO, but it’s through patience that a lot of business owners can start to reap some serious rewards!
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